designing experiences
October 21, 2011. Toronto to San Francisco, where figure3′s Jennifer Young and Andrew Gallici speak at the international Service Design Conference – From Sketchbook to Spreadsheet. figure3′s talk is entitled Spatial Seduction: Using Service Design to Rekindle Customer Loyalty. It’s been a fascinating journey as we’ve prepared for the conference. People are genuinely interested to learn more about [...]
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If you want to know what your customers want, you need to ask them. Sounds simple, right? To learn what one client’s customers want, we are recreating an entire store inside a warehouse. This allows us to test new interactive shopping technologies by observing real customers through hands-on ethnography research. For another client we [...]
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At figure3 we love the idea of ‘play’ as a driver of innovation in business. Jon Kolko, author of Exposing the Magic of Design www.fastcodesign.com sees the role of designers as builders of a playful culture. In his view, the social activities that create an inherently innovative culture happen where people congregate naturally. To him [...]
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“Tiger Mom” is a pussycat compared with the latest parent making headlines over her child rearing values. New Yorker Nicole Imprescia is suing her daughter’s private pre-school for failing to properly prepare the 4-year-old to ace the admission test that would open the doors to an elite private school, and eventually an Ivy League university. [...]
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If you are a $11 billion a year retailer with 17,000 outlets across 55 countries how do you align customers and staff alike around your brand in a consistent and sustainable way? At a talk in Toronto, Howard Schultz, CEO of Starbucks Corp. was asked this very question. He spoke about the ‘smell’ of the [...]
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Children in the U.S. have become less creative over the past ten years, according to alarming research presented in a recent Newsweek article, “The Creativity Crisis.” Creativity is often presumed to be the key ingredient of innovation. If that is true, this decline bodes ill for future American – or by extension, Canadian – innovation [...]
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