Coca Cola Canadian Headquarters

Merging newly consolidated businesses (Coca-Cola Limited and Refreshments) into a single, cohesive headquarters that tells a compelling brand story.

For Coca Cola, happiness isn't just a tag line but a way of doing business. Deeply committed to creating a happy and joyful workplace, happiness was a guiding principle for us in creating their new headquarters.

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Fizzing with possibility

A real estate site search was launched to find a progressive facility aligned with Coca-Cola’s “Live Positively” global platform and core belief that the happiness of employees is paramount.

In considering the options for relocation, typical downtown office towers or mainstream suburban facilities were not the right cultural fit for the world’s number one brand. Enter 335 King Street East: An urban nucleus armed with public transit access, a downtown address, and an ambitious sustainability platform – all in an existing brick three-storey building. The makings of a perfectly people-focused facility.

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A real estate site search was launched to find a progressive facility aligned with Coca-Cola’s “Live Positively” global platform and core belief that the happiness of employees is paramount.

In considering the options for relocation, typical downtown office towers or mainstream suburban facilities were not the right cultural fit for the world’s number one brand. Enter 335 King Street East: An urban nucleus armed with public transit access, a downtown address, and an ambitious sustainability platform – all in an existing brick three-storey building. The makings of a perfectly people-focused facility.

Bringing the brand alive in space

figure3’s discovery process helped Coca-Cola Canada articulate a vision for their HQ that incorporated the values of their “Live Positively” platform from conception to execution.

The design was inspired by the core belief that happiness is a business imperative – inspiring the development of four strategic zones: Social Spaces (Celebrate); Conferencing Areas (Engage); Focused Work Zones (Centred); and Experiential ‘Brand’ Spaces (Delight). Through collaboration and creativity, a complex existing building was customized and enlarged, and two disparate business units were successfully united. Working hand-in-hand with Coca-Cola Canada a people-focused strategy embodying the “Live Positively” platform was pursued in a wholly Canadian way.

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