Law firm Goodman’s tasked a joint venture of figue3 and Gensler to design and implement world-class facilities for this significant law firm, located in the new Bay Adelaide Tower in downtown Toronto.
Goodman’s mandated a people-driven approach supporting a core value of entrepreneurship. The process began with North American benchmarking tours of similar-sized firms, helping Goodman’s to articulate their vision for a progressive law firm design aesthetic to differentiate the firm from its competition.
Design of the conference centre focuses on the client experience, a visual and tactile approach demonstrating the firm's unwavering commitment to excellence that is integral to Goodman’s culture.
Practice floors focused on its people, and a decision to implement a connecting staircase between floors and a separate administration floor for support staff reinforced its people-centred culture.