Great Gulf Westfield

Despite having already sold out the development, figure3 advised Great Gulf to complete the model homes for a compelling, central reason.

We worked with the developer to showcase a new method of “upselling” their customers as designed, developed and executed by us. Typically, developers will offer three model homes; one shows the basics, the second shows a few upgrades and the third presents every available upgrade. We knew a different approach, executed well, would yield very different results.

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Upgrading how upgrades are sold

We proposed a new approach: each model home would showcase a mix of standard fixtures and finishes and upgrades.

What’s more, we contrasted each house’s architectural theme with the interiors theme, for example; transitional architecture is paired with traditional furniture with industrial accents. Feedback from customers and brokers alike has been unanimous; this new approach to designing and staging model homes is exactly what the savvy and sophisticated purchaser of today needs.

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Modern architecture paired with transitional furniture

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Bold, bright and glamorous

I've long been convinced that the way upgrades are presented was ripe for disruption. Credit to Great Gulf for working with us to try something new and bold.
Dominic DeFreitas
VP, Residential Development
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This cozy den is perfect for movie night

Coming together in perfect harmony

The design inspiration for this project came from imagining two halves coming together; the design seeks to solve the challenge of combining architectural elements that contrast with their interior aesthetic.

The result, however, is perfect harmony. These different aesthetics mesh together to create three different model homes that create a smart yet eclectic mix of reverence and flair.