La Maison Simons West Edmonton Mall

La Maison Simons, a soft-goods retailer based out of Quebec, engaged figure3 to guide consumer research and design for a major Canada-wide expansion.

With several established 100,000 sf stores in Quebec, the retailer’s objective was to establish a strong foothold in the western Canada with a new 100,000 sf store in West Edmonton Mall.

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When Simons went west

In-depth research was conducted by figure3 to establish how to set the retail design of Simons apart in the western Canadian marketplace.

The retail design concept focuses on ‘landmark moments.’ Touch-points for consumer engagement are interspersed throughout the store and encourages customers to explore the fashion environment. Powerful design gestures for fitting rooms punctuate four key departments.

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Elevating the changing room experience

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When Simons went west

In-depth research was conducted by figure3 to establish how to set the retail design of Simons apart in the western Canadian marketplace.

The retail design concept focuses on ‘landmark moments.’ Touch-points for consumer engagement are interspersed throughout the store and encourages customers to explore the fashion environment. Powerful design gestures for fitting rooms punctuate four key departments.

Clean and elegant, yet still discoverable

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Clean and elegant, yet still discoverable

Changing minds, winning awards

In its first three months of operations, this location set system-wide sales records; built advocacy in a new market; and generated a social media and e-commerce following.

Online sales in the region jumped from low-performing to top tier in the first 3 months, reinforcing the critical role the bricks and mortar play in driving all sales channels. The icing on the cake? This store took top honours at the prestigious EuroShop Awards.

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Ruthlessly focused on getting the store within a store concept right

Ruthlessly focused on getting the store within a store concept right

Changing minds, winning awards

In its first three months of operations, this location set system-wide sales records; built advocacy in a new market; and generated a social media and e-commerce following.

Online sales in the region jumped from low-performing to top tier in the first 3 months, reinforcing the critical role the bricks and mortar play in driving all sales channels. The icing on the cake? This store took top honours at the prestigious EuroShop Awards.

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For the Simons team, good design is integral to everything they do

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Commissioned art plays a key role in the Simons shopping experience

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