Town Shoes

When Town Shoes was looking to re-invent their image, they approached figure3 to help design a new store concept which could easily be rolled out to multiple locations.

figure3’s mandate was to create a new retail concept inspired and informed by urban, fashion-forward customer archetypes while leveraging the established equity of Town Shoes - and create a scalable approach easily and consistently rolled out across Canada through flexible layout principles, fixturing and integrated branding elements.

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Chic and shopable

An asymmetric and clean design uses their black and white corporate palette to architecturally separate men’s and women collections.

It also acts as a neutral backdrop to shoe displays while fun, irreverent shopper quotations became the personality of the space in changeable banners, introducing a light-hearted “shoe-aholic” quality to the previously conservative branding approach. The result is a classic, textured and simple design resonating with the Town Shoes young shopper demographic in a new brand direction.

Rotate Your Device
Rotate Your Device

Chic and shopable

An asymmetric and clean design uses their black and white corporate palette to architecturally separate men’s and women collections.

It also acts as a neutral backdrop to shoe displays while fun, irreverent shopper quotations became the personality of the space in changeable banners, introducing a light-hearted “shoe-aholic” quality to the previously conservative branding approach. The result is a classic, textured and simple design resonating with the Town Shoes young shopper demographic in a new brand direction.

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