Expertise Purpose Built Rental

The Parker
The Well - Figure 3
Main lobby at Liberty House with a large yellow sofa and artwork on the wall
FourFifty The Well
Rhythm
FourFifty The Well
Rhythm
FourFifty The Well Model Suite, furniture procurement by Figure3. Brown leather couch in long narrow rental suite with a kitchen and large kitchen island in the backgroud
The Brixton lobby designed by Figure3. Large black marble entry counter with a seating area in the background and vibrant pop art on the wall throughout

We view purpose-built rental through a distinct lens.

As a developer-owned asset, Figure3 takes a unique approach to purpose-built rentals. We work with developers to create a timeless design, select durable materials and develop bespoke amenity programming to support the desired lifestyle of the community.

How We Can Help

Suite Planning & Design

We give the utmost consideration to understanding the renter’s mindset, paying attention to the functional details within the suites that allow a tenant to envision themselves within the space.

Model Suite Staging

A well-designed model suite includes strategic memory points that can evoke an emotional response, helping buyers form a connection with the property.

Lobby Design & Activation

We design activated lobby environments that act as community hubs. These welcoming spaces create a sense of pride for residents and elicit a positive connection from the moment they enter.

Brand Integration & Storytelling

We help translate your brand into a signature look that sets the tone of your unique community, ensuring your building stands out in the highly competitive landscape.

Leasing Environment

We design leasing environments that blend seamlessly with the overall project, providing agents with ample opportunity to showcase the communities offerings.

Amenities Programming & Design

We create thoughtfully designed and integrated amenity spaces that facilitate social connection and enable your program offerings.

The Parker

The Parker: An activated lobby environment that rivals a luxury hotel

When it was announced that an urban café would reside at the ground level of The Parker, a purpose-built rental at Yonge and Eglinton, Figure3 knew they had a big opportunity on their hands to create a space that appealed to a youthful demographic.

Read the article

Signature amenities are one of the many qualities that sets Fitzrovia apart. Figure3 was able to collaborate with our team to bring our collection of branded amenities to life at The Parker. For us this was essential given that our residents have come to expect a leading level of quality within our amenity spaces”

Ryan Funt, Vice President, Marketing, Fitzrovia