Situated within the esteemed New York Design Center at 200 Lexington Ave, NY, the Keilhauer Flagship showroom stands as a testament to innovation and adaptation; a dynamic, hospitality inspired retail environment that supports collaborative work to redefine the typical showroom experience.
Strategically positioned in the heart of the design community, the Keilhauer showroom benefits from its vibrant synergy with neighboring brands, and immediately draws interest with the entryway’s impressive limestone feature wall and branded installation that serve as captivating focal point, guiding registered visitors to the showroom.
The showroom radiates timeless elegance and refined materiality, basked in a warmth that deviates from a typical gallery-like furniture showroom environment. Once inside, the new open layout serves as an inviting backdrop, with large windows that flood the space with natural light, enhancing the overall experience. Curated art pieces further celebrate creativity and accentuate the tailored sophistication of the environment. Keilhauer furniture pieces are prominently displayed throughout to encourage an experiential customer journey, while also providing in situ functional workspaces for sales experts, designers, and architects.
The New York flagship marks the fourth endeavor that Figure3 has designed with Keilhauer, including the Toronto Keilhauer Showroom which launched in August 2023 and two showrooms for Keilhauer’s subsidiary brand, Division Twelve
At the heart of the showroom, versatile social spaces, including a stunning bar features an undeniable hospitality-like feel that encourages intentional guest interaction and can easily be activated to host events and product launches within the space.
A dedicated shop-in-shop section for Keilhauer's subsidiary brand, Division Twelve, adds a playful contrast to the sophisticated ambiance. The space feature a highly Instagrammable environment outfitted with custom graphics that play with the use of dimension and scale,
