Today’s purpose-built rentals are characterized by their unique brand identities and thoughtful on-site programming, moving beyond the ‘one-size-fits-all’ approach of the past. De Freitas notes, “Renting is no longer just a stepping stone to home ownership. With rising costs, fostering long-term resident relationships is key. Developers are leveraging brand recognition and adding value like never before.”
Elm & Ledbury reflects this evolution by offering a luxurious, hospitality-inspired living experience. Drawing on Figure3’s expertise, the interiors evoke the feel of a boutique hotel, featuring warm woods, refined finishes, and modern furniture that create a welcoming atmosphere. A standout feature is the wine-themed bridge—a wide, light-filled breezeway connecting the two towers. Designed as a destination in its own right, the bridge invites residents to relax, socialize, and enjoy curated wine tastings, transforming a simple passageway into a vibrant communal space.
Addressing contemporary needs, Elm & Ledbury provides versatile and inviting amenities. The building includes a co-working space, a games room, The Temple®—a state-of-the-art, commercial-grade gym—and Lido®—a rooftop terrace with a swimming pool. These amenities support a range of activities and social interactions, reflecting Figure3’s design philosophy that emphasizes the creation of functional, engaging, and adaptable spaces.